Target audience
A
Specified audience or demographic group for which an advertising message is
designed.
Genre
French for 'type' i.e different types of film; horror,
action, romance, comedy ect. Companies use codes and conventions to
help signify the genre of the film.
Conventions
A convention
is simply something the producers use to represent the film genre. An example
would be the action genre using explosions with explosions being the
conventions so in an action movie you would expect to see and explosion.
Another typical example would be a hero/villain, every action movie has the
hero’s and the villains’ making that the convention so its something the
audience is going to expect from a film being produced from a specific genre.
Codes
Technical codes, which include camera
techniques, framing, depth of field, lighting and exposure and juxtaposition; symbolic codes, which refer to
objects, setting, body language, clothing and colour; and written codes in the form of headlines, captions, speech bubbles and
language styles.
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