Wednesday, 19 September 2012

Analysing a magazine front cover...

The first thing that strikes me about this magazine cover is the dominant image of the joker. The producers have have used this image to entice its target audience, the body language of the joker show power. Another thing i noticed is the dominant image is a layer in front on the magazine name 'EMPIRE' this suggest the company Empire have done this to show they are already established and they dont feel they need the company name emphasised for everyone to see as people will already know who they are by just seeing a fragment of it. The main house colours of this magazine are black, green and white. the magazines strap-line is green with a black outline which makes this stand out. The puff is highlighted in bright green which also grabs your attention. At a squint you can note the date and price just overlapping the top layer of the jokers head, this is extremely small but still readable. Another stand out feature of this cover is the huge green '+' which indicates plus the following text (the cover-lines) are included is this magazine, this is used to give the audience an insight of what to expect in the magazine. The typeface is sans-serif.


Thursday, 6 September 2012

Key terms



Target audience
A Specified audience or demographic group for which an advertising message is designed.

Genre
French for 'type' i.e different types of film; horror, action, romance, comedy ect. Companies use codes and conventions to help signify the genre of the film. 

Conventions
A convention is simply something the producers use to represent the film genre. An example would be the action genre using explosions with explosions being the conventions so in an action movie you would expect to see and explosion. Another typical example would be a hero/villain, every action movie has the hero’s and the villains’ making that the convention so its something the audience is going to expect from a film being produced from a specific genre.

Codes
Technical codes, which include camera techniques, framing, depth of field, lighting and exposure and juxtaposition; symbolic codes, which refer to objects, setting, body language, clothing and colour; and written codes in the form of headlines, captions, speech bubbles and language styles.